SHOW OVERVIEW-Seoul International Sports and Leisure Industry Show

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Promotion

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Media Promotion

Mass Media Advertising

- TV & Radio Commercials: Commercials are being aired during the
   commuting time of Korea's three major broadcasting stations
- Daily newspapers, Business papers, free paper
- Sports magazines, including internationally recognized ones such
   as ¡¸Muscle & Fitness¡¹,¡¸Health & Exercise¡¹,¡¸Underwater
   World¡¹, and¡¸Undersea Travel ¡¹,¡¸Sport Business¡¹,¡¸KSPO
   magazine¡¹

Professional PR through Advertising agency

- SPOEX's articles on newspapers, magazines, broadcast are
   produced and released.
- Intensive exposure through online PR articles
- Planning and Creating articles on exhibitors' new products.
- Sponsored by Popular Radio Program
- Ticket Promoting enforcement through the weekly and monthly
   magazine.

Outdoor Advertising Installation

- Installment of signboards at bridges and overpasses in Downtown
   Seoul.
- Installment of street banners around the Yeong-Dong thoroughfare,
   which is near the COEX
- SPOEX billboards put up inside the COEX Mall.

Brochure Production & Distribution to the target buyers

- Sports & Leisure Business related personnel
- Exhibitors and buyers of SPOEX
- Related organizations to the KSPO and KITA